It was also on the Sports Saloon that the first incarnation of TVR's badge appeared, designed by a young art student and Wilkinson's friend, John Cookson. It was with this car that TVR first produced a brochure to advertise a product: it quoted some figures, such as the car's 1400 lb weight and 0-60 mph time of 13 seconds. The kit was first offered for sale in 1954 for £650. With the Atalanta body included in the kit, the car was named the 'TVR Sports Saloon'. Approximately twenty of these chassis were built, although only three were purchased as a kit with the fiberglass bodyshell that Wilkinson had originally selected these three cars used an RGS Atalanta body manufactured by special builder Richard G.
In the summer of 1953, Wilkinson and Pickard began working on the design of a new chassis, which was intended to accept the engine, gearbox, and other components from the Austin A40 (including the independent coil-spring front suspension and rear axle.) Significantly, it did not incorporate an upper body frame, and the engineers intended to provide the car for sale as a kit with a fiberglass body.
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